Research-Driven UX: Scaling Impact Across Industries
Explore how I apply UX strategy in these case studies to align user needs with business goals—delivering clarity, trust, and impact.
CleanChoice Energy: UX-Led Redesign to Scale Renewable Energy Access
Developing a seamless digital experience to help users easily switch to 100% renewable energy through a multi-product platform.
Elyse Breanne Design: Scaling Ecommerce for a Multi-Million Dollar Brand
Building a scalable, customer-friendly e-commerce platform that enabled the founder to grow to a multimillion-dollar business in a year.
Jones Sign: UX Overhaul for a National B2B Signage Leader
Showcasing industry-leading expertise with a modernized web presence that elevates credibility and drives lead generation.
Outdoor Advocacy Project: Building a Digital Hub for Outdoor Advocacy
Connecting outdoor enthusiasts with intuitive tools and resources to protect public lands and expand environmental advocacy efforts.
Everhive: UX Strategy for a High-Impact Workforce Platform
Transforming workforce management with UX research, intuitive navigation, and conversion-focused design to establish industry leadership.
“For anyone considering working with Sam, know that you'll have an incredibly knowledgeable and skilled professional on your team and a dedicated mentor who is deeply invested in the growth and success of those she works with.”
— Nyah, UX Research Intern at EDF Renewables