Turning Research Into Design Value
I’m a UX Designer & Researcher who helps teams turn research into strategy. I focus on stakeholder education, systems-led design, and platform clarity. I partner with cross-functional teams to transform ambiguity into forward momentum and measurable results.
More About Me
I use research to reduce friction, align decisions, and scale strategy. Whether facilitating cross-functional work or structuring design systems, I bring clarity and direction to product teams navigating change.
“For anyone considering working with Sam, know that you'll have an incredibly knowledgeable and skilled professional on your team who is deeply invested in the growth and success of those she works with.”
— Nyah, EDF Renewables | Now at GenAIx
What I Focus On
I help teams move from ambiguity to clarity through strategy, research, and design systems.
Here’s where I add the most value:
Scalable UX Frameworks
Designing systems, patterns, and decision models that scale across products and teams—especially in fast-moving or resource-constrained environments.
Research-Driven Strategy
Turning user insights into actionable direction for teams—clarifying product priorities, feature roadmaps, and experience design decisions.
Information Architecture & Content Systems
Structuring complex information into clear pathways that improve usability, find-ability, and task completion across digital ecosystems.
Stakeholder Education & Alignment
Helping teams adopt best practices, advocate for user needs, and collaborate more effectively across disciplines—even in high-stakes or low-maturity settings.
“Sam transforms user insights into meaningful strategies with empathy, curiosity, and a commitment to continuous learning.”
— Eunji, EDF Renewables | Now at Intuit
Featured Case Studies
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Accelerating Renewable Costing Workflows
Improved workflow speed by 70% with a user-centered Scenario Manager for power plant financial modeling.
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Simplifying Renewable Energy Enrollment
Redesigned the enrollment flow based on user insights and accessibility testing — improving completion success.
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Scaling a Handmade Ecommerce Brand
Scaled a handmade ecommerce brand to $1M+ ARR with scalable design systems, improved IA, and mobile-first UX.
Speaking, Teaching, & Thought Leadership
I’m deeply invested in education, mentorship, and community-building within the UX field.
I currently teach UX Research & Design at Memorisely and serve as a Google Women Techmakers Ambassador, advocating for inclusive and data-driven design practices.
My work extends to industry conferences and thought leadership, where I explore UX’s role in sustainability, AI, and emerging technologies.
Cheesin’ with the Memorisely team during a planning retreat in England
Soaking up the latest in sustainability at a conference in San Diego
I’ll be back at Google Cloud Next in the spring!
“Sam will take complex ideas and make them click for students—not by oversimplifying, but by really thinking through how to make them relatable.”
- Karina, Memorisely | Now at Apple
Let’s Build What’s Next, Together.
Whether you're scaling a design system or building clarity into complexity —
I bring structure and strategic direction to enterprise-grade UX strategy.