Turning Research Into Design Value
I’m a UX Designer & Researcher who helps teams turn research into strategy. I focus on stakeholder education, systems-led design, and platform clarity. I partner with cross-functional teams to transform ambiguity into forward momentum and measurable results.
I prioritize accessibility and clarity—designing experiences that serve diverse users and empower trust in high-stakes, data-rich systems.
More About Me
I use research to reduce friction, align decisions, and scale strategy. Whether facilitating cross-functional work or structuring design systems, I bring clarity and direction to product teams navigating change.
I specialize in evolving design ecosystems—scaling clarity, consistency, and component libraries across multi-brand environments and technical constraints.
“For anyone considering working with Sam, know that you'll have an incredibly knowledgeable and skilled professional on your team who is deeply invested in the growth and success of those she works with.”
— Nyah, EDF Renewables | Now at GenAIx
What I Focus On
I thrive in distributed, async-first environments—partnering with product, research, and engineering to translate ambiguity into scalable design solutions.
Here’s where I add the most value:
Scalable Design Systems & Components
Designing systems, patterns, and decision models that scale across products and teams—especially in fast-moving or resource-constrained environments.
Research-Led Product Strategy
Turning user insights into actionable direction for teams—clarifying product priorities, feature roadmaps, and experience design decisions.
Clear Information Architecture & Interaction Models
Structuring complex information into clear pathways that improve usability, find-ability, and task completion across digital ecosystems.
Cross-Functional Alignment & Advocacy
Helping teams adopt best practices, advocate for user needs, and collaborate more effectively across disciplines—even in high-stakes or low-maturity settings.
“Sam is the kind of teacher who changes the way you see your own potential. From day one, she made me feel heard, understood, and motivated to keep learning—even after the course ended.”
— Alonso, Memorisely | Now at I Eat My Greens
Featured Case Studies
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Accelerating Renewable Costing Workflows
Improved workflow speed by 70% with a user-centered Scenario Manager for power plant financial modeling.
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Mobile UX for Clean Energy Enrollment
Built a frictionless mobile flow that helps customers switch to renewable energy—prioritizing clarity and trust.
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Designing a Scalable UX System for Internal Tools
Built a scalable design system to unify EDF’s internal tools to centralize data workflows and complex interfaces.
Speaking, Teaching, & Thought Leadership
I’m deeply invested in education, mentorship, and community-building within the UX field.
I currently teach UX Research & Design at Memorisely and serve as a Google Women Techmakers Ambassador, advocating for inclusive and data-driven design practices.
My work extends to industry conferences and thought leadership, where I explore UX’s role in sustainability, AI, and emerging technologies.
Cheesin’ with the Memorisely team during a planning retreat in England
Soaking up the latest in sustainability at a conference in San Diego
I’ll be back at Google Cloud Next in the spring!
“Sam will take complex ideas and make them click for students—not by oversimplifying, but by really thinking through how to make them relatable.”
- Karina, Memorisely | Now at Apple
Let’s Build What’s Next, Together.
Whether you're scaling a design system or building clarity into complexity —
I bring structure and strategic direction to enterprise-grade UX strategy.