UX Strategy & Research for Impactful Design

I specialize in creating scalable, user-centered solutions that bridge business needs with intuitive design. With a strong foundation in UX research, strategy, and information architecture, I help organizations navigate complex digital challenges—whether that’s optimizing workforce platforms, refining renewable energy tools, or building design systems for long-term growth.

Who I Am

I’m a UX Researcher & Strategist passionate about crafting seamless digital experiences through research-driven design.

My work spans industries like renewable energy, workforce management, and SaaS platforms, where I focus on simplifying complexity and enhancing usability.

With a background in human-computer interaction, user psychology, and business strategy, I ensure that design decisions are backed by user insights and measurable outcomes.

I’ve worked with startups and established enterprises to transform ideas into scalable, user-friendly solutions.

“As a solo UX Designer managing multiple teams, Sam demonstrates remarkable skill in navigating complex challenges while maintaining an unparalleled focus on user needs.”

— Eunji, UX Researcher at EDF Renewables

What I Do

  • Helping cross-functional teams understand, adopt, and integrate UX best practices, particularly for those new to research-driven design.

  • Conducting user interviews, usability testing, and competitive benchmarking to inform design decisions.

  • Structuring digital experiences for clarity, navigation, and efficiency.

  • Building design frameworks that maintain consistency across enterprise platforms.

  • Translating research insights into intuitive, accessible, and visually cohesive interfaces.

  • Specializing in B2B platforms, enterprise tools, and SaaS applications that require intuitive workflows.

And if you’re reading this, like, “Woah… that’s a lot. Do you really have experience in so many areas?”

For better or for worse, that’s the industry right now.

Companies would rather hire one person who can do UX and UI.. and Research, and on and on. I had a coworker who used to say, “When we’re asked to be ‘UX Generalists,’ we’re actually asked to be UX Specialists… in a lot of areas.”

“For anyone considering working with Sam, know that you'll have an incredibly knowledgeable and skilled professional on your team and a dedicated mentor who is deeply invested in the growth and success of those she works with.”

— Nyah, UX Research Intern at EDF Renewables

My Key Focus Areas

  • Renewable Energy UX

    Designing tools that optimize decision-making for energy professionals.

  • B2B & Enterprise UX

    Crafting intuitive experiences for SaaS and internal platforms.

  • Design Systems & Scalable Frameworks

    Standardizing design for usability and scalability.

  • Cross-Functional Collaboration

    Bridging UX, devs, and stakeholders to align goals.

Selected Work Highlights

Solar + Storage Costing Tool for EDF Renwables

Streamlined financial modeling for renewable energy projects.

(IN PROGRESS!)

PowerBI Design System for EDF Renewables

Standardized UX for internal analytics, improving efficiency and adoption.

(IN PROGRESS!)

Everhive UX Strategy for Workforce Management

Streamlined workforce management with research-driven architecture.

FULL CASE STUDY →

Speaking, Teaching, & Thought Leadership

I’m deeply invested in education, mentorship, and community-building within the UX field.

I currently teach UX Research & Design at Memorisely and serve as a Google Women Techmakers Ambassador, advocating for inclusive and data-driven design practices.

My work extends to industry conferences and thought leadership, where I explore UX’s role in sustainability, AI, and emerging technologies.

Cheesin’ with the Memorisely team during a planning retreat in England

Soaking up the latest in sustainability at a conference in San Diego

I’ll be back at Google Cloud Next in April, 2025!

“Sam will take complex ideas and make them click for students—not by oversimplifying, but by really thinking through how to make them relatable.”

- Karina, UX Design Teacher at Memorisely

Let’s Connect

I’m currently looking for my next opportunity in UX Strategy, Design Leadership, or Innovation—with a focus on scalable design, AI-driven UX, and sustainability in tech.

If you're hiring for a Senior UX Strategist, Lead UX Designer, or Director of Design Strategy role—or if you want to chat about design systems, UX research, or user-centered AI—I’d love to connect!