Research-Driven UX: Scaling Impact Across Industries
Explore how I apply UX strategy in these case studies to align user needs with business goals—delivering clarity, trust, and impact.
CleanChoice Energy: UX-Led Redesign to Scale Renewable Energy Access
Developing a seamless digital experience to help users easily switch to 100% renewable energy through a multi-product platform.
Outdoor Advocacy Project: Building a Digital Hub for Outdoor Advocacy
Connecting outdoor enthusiasts with intuitive tools and resources to protect public lands and expand environmental advocacy efforts.
“For anyone considering working with Sam, know that you'll have an incredibly knowledgeable and skilled professional on your team and a dedicated mentor who is deeply invested in the growth and success of those she works with.”
— Nyah, UX Research Intern at EDF Renewables