Research-Led UX for Complex Systems
These case studies show how I apply UX strategy to align user needs, business goals, and technical complexity—delivering clarity, trust, and scalable design solutions across high-impact tools and systems.
Solar + Storage Platform: UX for Complex Energy Project Financial Dashboards
Transforming spreadsheets into a centralized costing tool—reducing errors, enabling comparison, and supporting smarter project bids.
Clarity at Scale: Building a Design System to Unify Internal Tools Across Teams
Established a modular design system to unify internal tools—fostering clarity, design consistency, and long-term UX coherence across platforms.
UX Strategy & Enrollment Flow Redesign to Accelerate Clean Energy Adoption
Crafting a frictionless digital enrollment experience to help users easily switch to 100% renewable energy—focusing on accessibility, clarity, and trust at every step.
Kander: UX Strategy to Launch a Scalable Salesforce Consultancy Site
Brought structure and clarity to a complex service offering—designing a marketing site that reflects Kander’s global Salesforce expertise.
Elyse Breanne Design: Scaling Ecommerce for a Multi-Million Dollar Brand
Building a scalable, customer-friendly e-commerce platform that enabled the founder to grow to a multimillion-dollar business in a year.
Jones Sign: UX Overhaul for a National B2B Signage Leader
Showcasing industry-leading expertise with a modernized web presence that elevates credibility and drives lead generation.
Outdoor Advocacy Project: Building a Digital Hub for Environmental Action
Built intuitive digital tools and resources that empower outdoor enthusiasts to protect public lands and drive environmental advocacy.
Everhive: Driving Workforce Platform Impact with UX Strategy
Applied UX research and strategy to improve workforce platform usability, streamline navigation, and drive business outcomes.
“For anyone considering working with Sam, know that you'll have an incredibly knowledgeable and skilled professional on your team who is deeply invested in the growth and success of those she works with.”
— Nyah, EDF Renewables | Now at GenAIx