Everhive: UX Strategy for a High-Impact Workforce Platform
Everhive is a workforce management startup focused on streamlining HR, staffing, and employee development for enterprise clients. The project aimed to establish Everhive’s credibility in a crowded B2B landscape while improving site clarity and driving conversions.
The Challenge: Everhive’s Website Wasn’t Converting
Everhive needed a clear, conversion-focused UX strategy to build trust with enterprise clients and stand out in a saturated workforce management market. But several core issues were limiting engagement:
Unclear Value Proposition – Visitors didn’t understand Everhive’s offering or how it differed from competitors.
Low Conversion Rates – The site lacked strong CTAs and UX patterns that guide decision-makers toward contact or consultation.
Fragmented Content Structure – Poor hierarchy and layout made it hard for users to explore services or share the site internally.
To drive meaningful action, we needed a research-led UX overhaul that clarified Everhive’s value, streamlined site architecture, and enabled conversion-oriented content strategy.
My Role in This Project
I led UX strategy, research, and information architecture for this end-to-end website transformation—mapping user journeys, defining the site’s structure, and shaping scalable patterns aligned with Everhive’s business goals.
Working closely with Everhive’s leadership and content partners, I led a fast-paced, fully remote project from initial discovery through handoff. My responsibilities included synthesizing stakeholder input, developing the sitemap and content hierarchy, and collaborating on a clear, conversion-optimized experience that reinforced Everhive’s credibility in a crowded B2B market.
While this case study highlights my strategic leadership, it was a highly collaborative effort—with content, visual design, and SEO handled by other team members listed further below.
Designing for — Skeptical Buyers in a Saturated Market
Everhive’s website wasn’t just a marketing asset—it was a first impression for enterprise leaders weighing high-stakes workforce management decisions. The site needed to earn trust quickly, clarify offerings without jargon, and convert interest into action.
We focused on two primary user groups:
Procurement & HR Executives: Often evaluating multiple vendors, these users prioritized credibility, clarity, and the ability to present Everhive as a viable option internally. Any friction—like unclear CTAs or vague positioning—risked losing the lead entirely.
Mid-Level Operations Managers: Frequently tasked with gathering vendor options or exploring pilot partnerships, this group needed digestible overviews, confidence in Everhive’s legitimacy, and clear next steps to move the conversation forward.
These audiences weren’t just scanning for features—they were vetting for trust, expertise, and fit. Our UX strategy needed to help Everhive show up like the strategic partner it already was.
The Solution: A Research-Led UX Strategy to Drive Engagement
To position Everhive as a credible industry leader, I focused on improving content clarity, streamlining navigation, and optimizing conversion pathways through a research-driven UX strategy.
🔍 User Research & Competitive Analysis – Conducted interviews with potential clients to understand workforce management challenges and refine market positioning.
📂 Information Architecture Overhaul – Restructured navigation to improve discoverability and streamline the user journey.
🎨 Wireframing & UX Testing – Developed low-fidelity prototypes, tested flows with users, and iterated based on feedback.
The redesigned experience now serves as a scalable foundation, reinforcing Everhive’s credibility and improving long-term user engagement.
The Outcome: A Scalable, Conversion-Optimized B2B Platform
Leveraging user-centered strategy and optimized information architecture, we transformed Everhive’s website into a high-impact B2B platform, increasing engagement and reinforcing industry credibility.
Key Results:
Improved lead generation — The redesigned website positioned Everhive as a thought leader, attracting a higher volume of qualified leads.
Enhanced usability — Streamlined content and navigation improved user understanding and engagement, makign it easier for potential clients to explore workforce management solutions.
Stronger brand positioning — A clear, research-driven site structure differentiated Everhive from competitors, reinforcing credibility in a competitive market.
Scalable foundation — The new UX framework enabled a flexible, evolving design that grows alongside Everhive’s expanding service offerings.
“The HeiPro team was able to extract a complicated abstract from my head into an amazing website that continues to get rave reviews. Nothing was off the table in terms of ideas and design. What’s even more incredible is that the team thinks of all aspects to make it easier — from copywriting and SEO to ensuring they are capturing our personality in their design.”
Responsive design optimized for clarity and conversion—ensuring Everhive’s brand and offering were equally compelling across mobile, tablet, and desktop.
Project Team
This project was a collaborative effort across UX, design, content strategy, and SEO, ensuring a seamless and impactful digital transformation.
Scope & Constraints
This project moved fast. We had just 6 weeks to take Everhive from rough brand story to full-site launch—supporting a growing sales team with no digital presence to back their outreach.
Our scope included defining the site’s structure, narrative flow, and user experience, but excluded UI design and content production, which were handled by other collaborators.
We worked entirely remotely, aligning across leadership, content, and SEO to ensure the new site delivered clarity, trust, and credibility in a crowded B2B space.
Lessons Learned
Through this project, I gained key insights into designing for B2B audiences in a competitive industry.
Some of my biggest takeaways include:
In future projects, I’ll prioritize early usability testing as a strategic tool—stress-testing assumptions sooner to reduce friction, strengthen content clarity, and unlock faster alignment across stakeholder groups.
The Real Win
Turning complexity into clarity — so stakeholders finally saw themselves in the solution.
