Research-Led UX for Complex Systems
These case studies show how I apply UX strategy to align user needs, business goals, and technical complexity—delivering clarity, trust, and scalable design solutions across high-impact tools and systems.
Kander: UX Strategy to Launch a Scalable Salesforce Consultancy Site
Brought structure and clarity to a complex service offering—designing a marketing site that reflects Kander’s global Salesforce expertise.
Jones Sign: UX Overhaul for a National B2B Signage Leader
Showcasing industry-leading expertise with a modernized web presence that elevates credibility and drives lead generation.
“For anyone considering working with Sam, know that you'll have an incredibly knowledgeable and skilled professional on your team who is deeply invested in the growth and success of those she works with.”
— Nyah, EDF Renewables | Now at GenAIx