📌 What I do:

• Conduct user interviews, competitive analysis, and data synthesis.

• Define user personas, journey maps, and key insights.

🎯 Why it matters:
Understanding user pain points and business needs ensures informed design decisions rather than assumptions.

📌 What I do:

• Organize content and workflows for clarity and discoverability.

• Create site maps, taxonomies, and IA wireframes to structure content intuitively.

🎯 Why it matters:
Without solid IA, even the best UI falls apart—I ensure navigation makes sense before moving into visuals.